NMC CAT

NMC Cat, the Caterpillar dealership with locations across Nebraska and one in Iowa, faced significant challenges in maintaining a cohesive brand identity amidst its diverse operations and fluctuating focus. The inconsistency in branding not only confused customers but also diluted the overall impact of their marketing efforts. Recognizing the urgency for a unified approach, Myers Design stepped in as the brand stewards, implementing comprehensive branding standards and policies. Our team worked closely with NMC Cat to establish a strong, consistent brand presence across all their entities, enhancing both internal operations and customer perceptions. By streamlining their branding strategy, we empowered NMC Cat to regain control over its brand narrative, resulting in a more cohesive and impactful identity that resonates with internal teams and customers alike.