Myers Design became a trusted partner for Check My Profile in the realm of athlete and stat verification, essential for competitive sports and student recruitment. Our collaboration began with a comprehensive branding overhaul that laid the groundwork for a pivotal partnership with Varsity Sports, focusing on competitive cheerleading.
As we transitioned to working directly with Varsity’s stakeholders, we brought Cheer Candy to life—an innovative athlete verification and social media platform tailored specifically for cheerleaders. Our approach was all-encompassing, involving everything from UI/UX design to tradeshow assets and photoshoot art direction. Through this immersive experience, Myers Design navigated the dynamic landscape of competitive cheerleading, effectively capitalizing on the sport’s burgeoning social media influence. Together, we’ve established a vibrant brand presence that resonates with athletes and fans alike.