Carls Patio was a distinguished luxury outdoor lifestyle and patio furniture maker with a strong presence in the Southeastern United States, Texas, and Southern California. Catering to a clientele that included opulent homes, beachfront resorts, and high-end restaurants, Carls Patio provided exquisite seating and entertainment solutions that complemented lavish decors.
However, the brand faced significant challenges—much like others we’ve encountered—losing control over its identity as individual locations produced inconsistent branding materials. Recognizing the need for a cohesive strategy, Myers Design stepped in to help reignite and redefine the brand.
Our approach involved overseeing a comprehensive brand elevation project. We crafted a clear and compelling brand message: “Create your best memories on the Patio.” This resonant tagline was designed to evoke emotional connections and inspire customers to envision their ideal outdoor experiences.
In collaboration with key stakeholders, we developed a unified branding strategy that not only reinstated brand control but also positioned Carls Patio as a premium luxury brand in the marketplace. Our efforts ultimately paved the way for the company’s successful acquisition by Rooms to Go, marking a significant milestone in its growth journey.
Through strategic branding and a strong focus on customer experience, we transformed Carls Patio into a recognized name synonymous with luxury outdoor living, setting the groundwork for sustained success in the industry.
